Hispanicize

Hispanicize

This past week, I had the privilege to be among those national trendsetters and newsmakers invited to attend the 8th annual and largest celebration of Latin American endeavors in digital content creation, journalism, marketing, entertainment, and tech entrepreneurship, among others, that have helped to “Hispanicize” those industries respectively and inspire the Internet collectively.

Fashion blogger Darlene of @suitsheelscurves with me at Hispanicize 2017

Fashion blogger Darlene of @suitsheelscurves with me at Hispanicize 2017

Hispanicize 2017 took place April 3rd to April 6th in Miami. The event is a launchpad for creative ideas, as it s website tells. But perhaps more impressive is the event’s star-studded support. I was able to listen to inspired talks from innovators with enterprising ideas for bettering my blog and broadening my social media horizons. In addition, I had the opportunity to meet and mingle with many members of the media and entertainment stars. The experience was truly stellar. And one I won’t soon forget. The happenings at this year’s Hispanicize are worth caring about and worth sharing aloud.

The attending Los Pichy Boys became hosts of Univision’s Miami MIX 98.3 FM morning show in February

The attending Los Pichy Boys became hosts of Univision’s Miami MIX 98.3 FM morning show in February

                               Content Creators Jairo Orozco and Bryan

                               Content Creators Jairo Orozco and Bryan

On Monday I met funny guy Eddie Garcia, Jairo Orozco and Bryan Rojo of Mexican Gueys, and Los Pichy Boys Alexandro Gonzalez and Maikel Rodriguez. Together they enlightened the attuned crowd with their comedic equity, and I came away with a newfound appreciation of  just how much planning goes into creating their viral tropes. Everything they do, from writing storyboards, to editing content, to scheduling posts, contemplates their audience. The key, they say, is showing viewers you are relatable.

Carlos Gil Marketing Executive

Carlos Gil Marketing Executive

Next on Monday’s agenda, advertising exec Carlos Gil explained how to turn life’s lemons into brand lemonade by sweetening sour content through the use powerful online tools, such as Snapchat, and how corporate takeovers can actually promote collaborative marketing.

Closing out the evening, Juanes put on a private concert and debuted his newest single “Mis Planes Son Amarte.”

Colomibian Musian

Colomibian Musian

Closing out the evening, Juanes put on a private concert and debuted his newest single “Mis Planes Son Amarte.”

Ismael Cala CNN en Español Anchor and Producer

Ismael Cala CNN en Español Anchor and Producer

After a short hiatus, I was back on Wednesday to hear a talk led by Amazon’s Carlos Lievano, in which a panel of Kindle authors, including Luis Eduardo Baron, Ismael Cala, and Susana Mohe, discussed self-publishing your first book, tips and tricks for increasing profit margin, a product appeal that sticks, and the importance of aiming for quality over quantity.

Between talks, various brands showcased their products in unique and interactive ways. Wells Fargo, for example, set up a virtual reality booth; Toyota would make customized license plates with your name on it; Instagram and Facebook both had photo booths in place; and Nescafé was offering up their delicious coffee, complimentary, just to name a few of the many participating brands.

The event closed on Thursday with the Tecla Awards, honoring those Latinos living in United States whose online video, blogging, media, and marketing efforts impacted the hispanic community in an extraordinary way. I was excited to see some of my friends being nominated for their hard work.

You can see the complete list of award winners by clicking here:  https://www.hispanicizewire.com/winners-of-the-3rd-annual-hispanicize-tecla-awards-presented-by-dish-latino-and-cinelatino-announced/.

As the week came to a close, I reflected on my experience. I felt a renewed sense of pride having participated in and seeing some of my close friends and clients among those trailblazing the Latin digital movement. This year’s event was so much fun and truly inspiring. I can’t wait to attend again in 2018 and help to Hispanicize my industry even more!

And what about you? Are you part of the digital revolution? Leave your comments and blog URL below.

Happy snapping!

Bonnie RodriguezComment